In the “The Simpsons” universe, if someone is talking about beer, they’re definitely talking about Duff. In the 750 (and counting) episodes of the Fox Network animated series, fictional beer brand Duff (along with its countless iterations like Duffenbraü and Duff Stout) is the official brew of the TV show. Its ubiquitous logo — a large D and a coy U sitting on a see-saw-like slash connecting two F’s — and simplistic can art are reminiscent of many real-life American macro lagers. Even the brand’s name adds to its realistic tilt: Duff is a sexless word that mimics the phonetics of any monosyllabic macro lager like Bud, Coors, or Schlitz. And even though the creators of “The Simpsons” never planned on bringing Duff to the 3D realm, a number of breweries have done just that over the years.
Since the show’s premiere in 1989, the world has seen the rise and fall — and, in some cases, full-fledged legitimacy — of lagers called Duff Beer, all designed to tug at the heart strings of nostalgic millennials whether or not the beer mentions “The Simpsons” in its advertising. In fact, most of these brands have specifically avoided doing so to keep 20th Century Fox from slamming them with lawsuits, which has happened time and time again. Simpsons creator Matt Groening has been quoted saying that he avoided bringing Duff Beer to the real beverage market as he feared that it would encourage underage drinking, but that didn’t stop a slew of
