Image from drobotdean by Freepik.
Anna Delgado (co-writer)
“When was the last time,” I recently read in a Substack page called Wineshop Punk, “a wine writer sat down to have a glass with a young person?”
Wineshop Punk is penned by a 26-year-old named Anna Delgado. She herself is crazy about wine, having taken a job at a Lodi tasting room about two years ago. I sat down to share a couple of bottles of wine with Delgado two weeks ago, so I asked her, what’s up with the wine interest?
She told me that she graduated with a degree in Political Science at UC Davis, and immediately set sail for the west coast of Ireland, where she stayed an entire year. Somewhere along the line she picked up a book called Adventures on the Wine Route written by Kermit Lynch and got hooked on the idea, or possibility, of working in the wine industry. Then she embarked on a course of formal wine education (through Court of Master Sommeliers).
Delgado feels qualified to talk about what younger consumers want because she is 1) one of them, and 2) working on the other side of the counter, selling to them. She writes:
What I wish the wine industry knew about the new young wine drinker cannot be analyzed through buying data, but by listening to our stories. Not that it’s particularly hard; we post on our Instagram stories constantly. If looked at closely, we enjoy posting about
