Dear Client: In 2023 direct-to-consumer wine shipments were down 6.5% in volumes and up just 0.1% in sales, according to Sovos ShipCompliant’s annual DTC report. Indeed, there’s been a noticeable decline in volumes in the channel over the last few years (due in part to a normalization after the pandemic-fueled bump in 2020). So far … Continue reading “Data-Driven Ways to Improve Online DTC Wine Sales”
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This Article was originally published on Wine and Spirits Daily
