Orders for Champagne home delivery soared last week as Americans waited to find out the 47th president of the United States, data shows. Alcohol and food delivery service Gopuff saw orders for Champagne delivery leap 93% last Tuesday 5 November, compared with an average Tuesday, as Americans prepared to celebrate (or commiserate) the new president of the United States. Wine orders were up 54%, cocktail RTD orders increased by 49% and requests for spirits saw a 33% uptick. Total alcohol orders grew by 37% compared with an average Tuesday evening, the Gopuff data reveals. The booze delivery operator said it saw searches rocket for the terms Cabernet Sauvignon (up 55%), Sauvignon Blanc (up 20%) and Pinot Noir (up 18%), while Jack Daniel’s enjoyed amplified interest with searches for the US Bourbon up 62% on election night. Specific state-by-state trends varied widely, with Arizona and Washington DC showing soaring demand for Champagne (up 105% and 200% respectively), while Colorado residents ordered 500% more Mezcal than usual. Ohio went wild for RTDs, ordering in a whopping 650% more cocktails than normal. Meanwhile, orders for hangover remedies, including Tums heartburn cure, were up nearly 50% on the delivery site. Cause for concern Last week saw Donald Trump confirmed as the next President of the United States, beating rival Kamala Harris to the post. There is cause for concern among global drinks companies over a “reciprocal tax” that Trump promised to apply were he to re-enter the White House. Trump previously said that
This Article was originally published on The Drink Business - Champagne
