For the dozens, hundreds, or even thousands of bottles stocked in your local liquor store or loaded on the virtual shelves of online retailers, a medal can be a make-or-break moment.
With such a rich tapestry of spirits at our fingertips, from regimented whiskeys to apéritifs crafted with ingredients that sound more at home in a botanist’s notebook than in a pre-dinner cocktail, selecting which one to purchase can be overwhelming. But a gold emblem that proudly declares, “I’m a winner, baby!” cuts through the noise and helps that particular bottle stand out.
What helps even more than a spirit adorned with glossy accolades is the integrity of those accolades. The judges behind the medal matter; in the case of L.A. Spirits Awards, they’re the best in the biz — they’re also representative of the wonderfully diverse world that the alcohol industry has become.
“L.A. Spirits Awards is the friend you call when you’re looking for not just a new rye whiskey, for example, but the best new rye whiskey,” says L.A. Spirits Awards co-founder Joel Blum. Medals aren’t given out lightly, and the 20 impassioned judges, all experts in their respective fields, are known to go to bat for the spirits that they believe in.
“Winning an L.A. Spirits Awards medal has been a boon to our marketing,” says BHAKTA Spirits project manager John Lickteig. “Having the third-party validation and recommendation of a respected organization like L.A. Spirits Awards helps consumers know that what they’re getting in the
