There’s plenty of doom and gloom to go around with regard to the future of the wine industry. Much of it relates to data suggesting that millennials and Gen Z-ers are drinking less wine than their Baby Boomer and Gen X elders. Certainly, several factors may be behind it—including health concerns related to alcohol consumption and the rise of the NA movement. But what if part of the problem is the way in which wine is communicated?
That’s the belief of Tyler Balliet, author of the new wine book Rebel School Of Wine: A Visual Guide to Drinking with Confidence. Balliet is also the co-founder of Rosé Mansion, an immersive, rosé-themed pop-up wine experience in New York City, and Wine Riot, a traveling wine tasting event that toured the country from 2009 to 2016. All of Tyler’s ventures have one thing in common: They demystify wine and completely banish pretension, with the goal of bringing more folks into the wine-drinking fold.
To that end, Balliet’s guide is unlike most other wine books on the market. For one, it’s remarkably image-forward—a departure from dense, text-heavy wine tomes. Rebel School of Wine also tells stories often overlooked in other wine books, an effort to zoom out and place wines within a grander context.
In this episode, we sit down with Balliet to learn more about the book and what motivates him. We also dive into his larger goal: To make wine more fun and introduce more drinkers to it.
This Article was originally published on Wine Enthusiast
