As we celebrate our 325th anniversary this year, we’ve been looking at what has changed in those three centuries. Examining various parts of our business, we explore how things are different now and what we might see in the future.
In the second part of this series, Henrietta Gullifer explores the role of the merchant and how our customers have changed – and their evolving expectations.
When we started this blog 16 years ago, our then Chairman, Simon Berry, reflected on the changes the wine business had seen over the preceding decades. He reflected that “evolution is the life-blood of success” and change is certainly an important part of keeping a 325-year-old family business alive.
One of Berry Bros. & Rudd’s strengths has been evolving with the times, while maintaining the quintessential charm that makes it what it is. Whilst the business has seen many adjustments over the years, there is something comforting about seeing Hine Cognac on a price list from 1909 and knowing that both businesses are not only still thriving but still working together 120 years later. This consistency over the years has kept us at the forefront of the industry and as one of the most trusted wine and spirit merchants.
Changing priorities
Yet change is also an important part of Berry Bros. & Rudd’s history. In 1994, we launched the first website of any wine merchant. Then in 2010, we launched our fine
This Article was originally published on Barry's Wine Blog
