ALDI wines have excelled in Top Value Wines of Australia. ALDI Unpacked
Top Value Wines Feature Week
ALDI supermarket wines regularly punch well above their weight in our tastings, and they’ve again scored strongly in The Real Review 2023 Value Wines survey.
Our tastings are conducted ‘blind’, so we don’t know what we’re tasting other than its grape variety and vintage.
Value-for-money is determined by balancing the score against the price. These results speak for themselves.
When we taste a wine in a line-up of shiraz, for instance, that scores 90 points, and the wraps come off and reveal that it cost just AUD $7.99, we are impressed, sometimes shocked. When this happens I normally go back and re-taste the wine to make sure I haven’t made a mistake!
How does ALDI do it?
They play the market. They don’t own a vineyard or a winery, so they have no infrastructure fixed costs. They can go to the wineries and say “This is what we want, this is the volume we need and the price we’re prepared to pay. Give us the best you can.”
Other supermarkets and retailers no doubt work in a similar way. It’s possible ALDI are content to make a smaller profit margin than others.
Here are some of the ALDI highlights:
(the number before the wine’s name is its placement within its varietal category)
Chardonnay
6. A.C. Byrne & Co Chardonnay 2022, Margaret River (AUD $10.99
This Article was originally published on The Real Review
