Waitrose is bringing back its Fine Wine at £10 promotion during December, with the chance to pick up something “a little bit more special”, it has said. The promotion, which was launched in 2019 and is now “an established fixture in Waitrose’s calendar at Christmas”, will run from 4 December until 1 January (while stocks last), comprising ten wines – white, rose, red, and fizz – as well as one port. These include: a Louis Jadot Beaujolais-Quincié 2023 Burgundy (RRP: £14.99), Croix des Coteaux Saint-Émilion 2020 Bordeaux (RRP: £15.99); Masi Campofiorin Appassimento 2020 Veneto(RRP: £14.99); Montecillo Reserva 2017 Rioja (RRP: £15.99); Doña Paula El Alto Single Vineyard Malbec 2022 Mendoza (RRP: £15.99); Wirra Wirra Church Block 2021 McLaren Vale (RRP: £14.99); a “buttery Burgundian Chardonnay” from Cave de Lugny Mâcon-Lugny Les Charmes 2023 Burgundy (RRP: £16.99); Jackson Estate Stich Sauvignon Blanc 2023 Marlborough (RRP: £14.99); Eminence de Bijou 2023 IGP Coteaux de Béziers, Languedoc-Roussillon (RRP: £14.99); a sparkling wine, Prince Alexandre Crémant de Loire Brut NV Loire, (RRP: £14.99) and a port from the Douro, Warre’s King’s Tawny Port NV. “Our customers seem to love the simplicity of the Waitrose ‘£10 Fine Wine’ offer,” the retailer said, calling it an “exciting one-off for these wines at this price”. Although £10 is significantly above the market average retail price for wine – which hovers around £6.99 – the promotion features fine wines that usually retail at around the £15 mark, which the retailer said offered “brilliant value for money for the quality
This Article was originally published on The Drink Business - Wine
