Despite all of the buzz around bourbon and tequila, vodka remains the most important spirit in the United States. Sure, nobody’s lining up at distilleries to get their hands on one-off, limited-edition vodkas, but the spirit has maintained steady popularity through the ebbs and flows of other categories.
This is due, in no small part, to its near-endless mixing and pairing potential. From the dawn of the Moscow Mule to “Sex and The City” championing the Cosmo to Espresso Martini mania and caviar bumps served with ice cold shots of the stuff, we’ve seen vodka consumption take many, many forms.
On this episode of the “VinePair Podcast,” Adam and Joanna are joined by Grey Goose vice president of global marketing Aleco Azqueta to discuss vodka’s past, present, and future trajectory. Tune in for more.
Joanna is drinking: Okinawa Old Fashioned at Time and Tide
Zach is drinking: The Devil is a Liar “Shooting in the Gym” Grenache
Adam is drinking: Domaine Bertagna Clos de Vougeot Grand Cru
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The article The VinePair Podcast: Vodka Still Matters. A Lot. appeared first on VinePair.
