Imagine walking into a bar and, upon ordering a cocktail, being asked what your zodiac sign is. When you disclose the precious and telling information, the bartender offers you a drink that is just like you — diligent and soft, yet stubborn. Or fiery and direct. Imagine getting a bottle of wine on your birthday that matches your moon rising, along with a 10-minute consultation with an astrologer. Or getting into the weeds of Pluto’s transit through Aquarius over a bottle of whiskey. For those who love astrology (come on, you know you do) all of these scenarios are now a reality — there’s never been a better time to imbibe with the stars in mind.
While the position of the stars and the moon has been, historically, a guiding principle in agriculture and in vineyard-tending in particular — some present-day biodynamic wine producers still refer to the practice as central to their process — this year, the beverage space has seemingly hit peak astrology. From zodiac-themed bars to astrologically influenced wine clubs, everyone’s suddenly fascinated with the ways drinking and the celestial intersect. As popular astrology has exploded in recent years, partially thanks to social media, it’s no wonder that beverages are now riding its starry coattails. But according to some, there’s more to the trend than a gimmick.
“Astrology was fun because it was pushing a lot of the bartenders out of their comfort zone — deeply researching a zodiac sign, getting inspired by it, and then making
