With the holiday season upon us, we’re reminded that it’s the time of year when alcoholic beverage sales usually spike. Of course, some brands will see more profit than others. And with every calendar year, a new set of variables impacts which brands will make it or break it in the six weeks leading up to New Year’s Eve.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss why this time of year is so critical for many different brands and categories, and speculate on which ones will have a happy holiday season and which will end up with a (proverbial) lump of coal in their stockings.
Will Prosecco’s increasing ubiquity and affordable price points allow it to leapfrog Champagne sales this holiday season? And with the pandemic fading more and more into the general public’s rearview, will we see more people going out for drinks than we have in the past few years? Tune in for more.
Zach is drinking: The Walls “Mahana”
Joanna is drinking: Pax Wines Alder Springs Vineyard Chenin Blanc
Adam is drinking: Hard Start from Grand Army Bar
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The article The VinePair Podcast: It’s the Most Wonderful(ly Important) Time of the Year! appeared first on VinePair.
