Today, it is no surprise that Wine Vision by Open Balkan, the leading wine event in southeastern Europe, is one of the continent’s largest wine fairs. However, few anticipated such rapid growth to occur as early as 2023, during what was only the second year of the event. Born from regional cooperation among the Open Balkan countries – Albania, North Macedonia and Serbia – Wine Vision by Open Balkan 2023 attracted over 600 exhibitors of wine, brandy and food from the Balkans and beyond, including some of the most renowned Old World and New World regions.
In a few short years, Wine Vision has cemented the reputation of the Balkans as an exciting yet underexplored wine region on the European and global stage, showcasing its captivating diversity of terroirs, from the Mediterranean to Central Europe. It has also highlighted the innovative, modern wine styles to be found in the Balkans, some derived from well-known international varieties, others from fascinating indigenous grapes that are well worth seeking out.
Wine Vision has proven that some of Europe’s finest and most intriguing wines are crafted in its southeastern corner. At the same time, the Wine Vision fair serves as a vibrant meeting point for the diverse wine cultures of the Old and New World, and clearly shows that the Open Balkan countries are not just exceptional wine producers – their thriving wine culture also makes them exciting markets for the international wine trade.
As wine lovers have come to expect, this year’s Wine
