Beer is the alcohol beverage of choice in the US, according to new Morning Consult research commissioned by the Beer Institute. The findings showed that two-thirds of drinkers in the US, equal to 66%, opted for beer in the past three months, exceeding wine which enticed 54% of drinkers, spirits which appealed to 50% and cocktail drinkers of which made up 43% of respondents. In terms of where US citizens do their drinking, the data also revealed that 66% of Americans planned to enjoy beers at barbecues. The findings also showed 45% of drinkers had plans to enjoy beers at pool parties, 40% compile at the beach and 39% at picnics and outdoor festivals. Telling findings when it came to beer trends uncovered how nearly half of Americans, 45%, said they would choose to drink lagers, and 35% admitted they were seeking “crispness” and 33% “lightness” whereas 26% pointed out that they were looking for “bright or vibrant flavours” in their beers. 79% of survey respondents also reported that they understood that the beer industry benefited the US job market and 65% highlighted how it was supportive of US farmers and agriculture with 63% having also admitted they were committed to responsible drinking initiatives. Beer Institute president and CEO Brian Crawford said: “Beer is more than just a beverage — it’s woven into the fabric of our culture and brings Americans together.” Crawford explained that “with 40% of beer sales happening between Memorial Day and Labor Day, we know beer
This Article was originally published on The Drink Business - Wine
