Spain’s Zamora Company hit record sales of €268 million in 2023 after ramping up its export strategy, which now accounts for 54% of the business.
The Cartagena-based wine group, which owns premium producer Ramón Bilbao with vineyards in Rioja and Rueda, as well as Albariño expert Mar de Frades in Rías Baixas, reached record sales in 2023 to hit its highest turnover in 77 years.
The group, which also has spirits brands Martin Miller’s Gin and Licor 43 under its wing, has seen a 1% increase on its 2022 results to reach €268 million turnover. The sum is a 21.5% boost on its 2021 (pre-pandemic) figure. Zamora attributed the strong results to its “internationalisation strategy”, which saw the company tactically grow its export business to the point where it now represents more than half of the business. In 2023, Europe and emerging markets made up 23% of Zamora’s exports, followed by the Americas with 16% and the US specifically with 15%. The domestic Iberia market still represents 46% of Zamora’s total business.
“We have taken the right operational and organisational decisions that have allowed us to emerge stronger from the pandemic in spite of a difficult macro-economic scenario and a slight slowdown in consumption,” said Javier Pijoan, CEO of Zamora Company, who was appointed in February 2022 following stints at Heineken and Bacardi.
Agile and flexible Moving forward, Pijoan stressed, the focus will be strongly on its recent acquisitions: “We value the brand acquisitions we have made in recent years,
This Article was originally published on The Drink Business - Wine
