, Le Papillon de France

OUR LANGUEDOC SEMINAR AT SOMMCON 2023 REVEALED THE REGION’S STRIKING TRANSFORMATION by Izzy Watson Our Languedoc panelists at SommCon, from left to right: Thibaut de Braquilanges, general director of Château de Lastours; Erik Segelbaum, founder of SOMLYAY, VP of The United Sommeliers Foundation, and ambassador for the Conseil Interprofessionnel des Vins du Languedoc; and Ioana Cosmina Bucur, COO of Princess & Bear. A packed house of sommeliers at last year’s SommCon in San Diego, CA.

We as an industry haven’t really done a great job of relaying what the Languedoc truly is, and that’s going to change right here, right now,” said Advanced Sommelier Erik Segelbaum, founder of hospitality agency SOMLYAY and VP of The United Sommeliers Foundation, as he moderated The SOMM Journal’s “Languedoc Wines: A Fresh Approach to Wine Lists and Strong Bottom Lines” seminar at SommCon in San Diego last fall. 

Segelbaum is an enthusiastic ambassador for Vins du Languedoc—and there’s arguably been no better time than now to be in that position. Over the past few decades, driven by the enterprising nature of the producers in this southern French region, the Languedoc has gone through a dramatic transformation, proving itself to be a source of serious, terroir-driven wine while delivering exceptional value at every price tier.

Setting out to support this message were panelists Ioana Cosmina Bucur, COO of Princess & Bear, one of the largest importers of Languedoc wines in the United States, and Thibaut de Braquilanges, general director of Château de Lastours. Before soliciting their expert

This Article was originally published on The SOMM Journal

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