Next month’s immersive Bordeaux Experience trade tasting in London is set to challenge the clichéd perception of Bordeaux and show the diversity and vivacity of its wines. db talks to Caroline Vigneron, marketing manager for Europe of the Conseil Interprofessionnel Du Vin De Bordeaux (CIVB) to find out more. Bordeaux is known all over the world for its wines – it is a region bursting with history and tradition, but as CIVB’s marketing manager for Europe, Caroline Vigneron, points out, the immersive Bordeaux Experience event in London next month is more about showing people “who we are today”. A day-long extravaganza of wine, food, informal talks and opportunities to connect with today’s wine producers in Bordeaux, the event on Wednesday 1 May at Market Halls near London’s Bond Street, will challenge people’s perceptions of Bordeaux in a fun and unexpecting setting, while encouraging them to immerse themselves into all that our region offers, she explains. “We are familiar with the perception a lot of people have about Bordeaux,” Vigneron says. “Some may think that we are old-fashioned, steeped in our ways, or that Bordeaux should be saved for special occasions such as big celebrations or dinners, but that’s not what our wines are all about. We have wines for every moment, whether that’s a refreshing white wine to share with friends with nibbles after work, a rosé to serve at a BBQ or a sweet wine enjoyed in a cocktail in a bar.” As such, there is a
This Article was originally published on The Drink Business - Wine
