Stress reduction, cognitive enhancement, mood alteration, pleasure — all are promised by a slew of new drinks on the market labeled as “functional beverages.” The category is booming right now, due in no small part to millennials gravitating toward “healthier” alternatives to alcohol.
However, given the shady, sometimes snake oil-like supplements and ingredients in these beverages, we’re left wondering how beneficial they actually are to one’s health and mental well-being. Ignorance may be bliss, but is there any scientific validity behind the functional bev hocus pocus?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the curious case of the rise of functional beverages, drinks that rely on adaptogens, nootropics, and other buzzy ingredients to create an aura of healthfulness and safe stimulation, despite many of the ingredients being untested and lightly studied. Then, they try two examples from category leader Kin Euphorics. Tune in for more.
Zach is reading: The Bud Light Fiasco: How AB InBev Fell for the Gamergate Playbook
Adam is reading: Ask a Somm: Is It a Red Flag if an Older Vintage of a Wine Is Less Expensive?
Joanna is reading: The Treacherous, Untold Toll Bartending Takes on the Body
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