Dear Client: Last year Campari vet Melanie Batchelor was promoted to managing director Campari America, taking over for Ugo Fiorenzo who was in turn named managing director Business Unit Americas [see WSD 07-06-2023]. Your editor recently spoke with Melanie to discuss her new role, how they’re bucking larger trends in the US, meeting evolving consumer … Continue reading “Campari America Leader Aiming to Sustain Momentum in a Tough Environment”
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This Article was originally published on Wine and Spirits Daily
