After three days at the fair, Eloise Feilden breaks down some of the biggest and most exciting trends across all areas of the wine industry. Artificial Intelligence AI was all over the fair this year, or, should I say, the industry was all over AI. Three industry talks were dedicated specifically to the subject, covering topics including the use of generative AI in wine marketing, how AI is disrupting the bar and spirits scene, and a consideration of whether AI can be a ‘jack of all trades’ for hospitality. Thomas Fournier, chief digital officer at Hopscotch Sopexa, hosted one of these sessions, taking a deep dive into how AI can be a useful tool for businesses. He cited BarGPT, an app which used AI to create visuals and recipes for new cocktails, as a tool which will likely be used more and more by on-trade venues. AI also offers the ability to design events and the bar itself, too, arguably making innovative design more accessible. But on the other side of the coin, could this be the death of creativity in bar design? If the use of AI to design these spaces becomes commonplace, do we put individuality and creative flare at risk? Fournier said he isn’t worried. “Tools will be tools,” he shrugs. “A hammer has no talent.” “You will be replaced by a robot the day you don’t behave like a human,” he went on to say. Creativity still has a place with AI, he said, and the more
This Article was originally published on The Drink Business - Wine
