, Drouhin: Burgundy prices likely to ‘settle’, producer argues

The cost of Burgundy is likely to stabilise on the back of two generous and high-quality vintages, according to Maison Joseph Drouhin’s winemaker and co-owner, Veronique Boss-Drouhin. Speaking to the drinks business at a recent tasting, Boss-Drouhin said she thought that the price of Burgundy had likely peaked. “I don’t like the fact that prices of Burgundy has become so high,” she said, adding that it had happened “a while ago” that estates had come from nowhere and increased on the secondary market. “The auctioneers haven’t been helping,” she said. “It juts puts the fire on the straw, but the fire is under control”. She argued that with two generous and good quality crops in a row, “we will see a stabilisation of prices and a bit of shift down for the appellation.” “The Grand Cru are still very small, and demand remains – but I think we’ve really had a peak and I sense a shift for more reasonable [pricing],” she said. Next month will see the launch of Burgundy’s en primeur campaign, which is expected to sell well, due to the quality and quantity of the vintage. Boss-Drouhin said she said she was “a big advocate” for entry level or “more modest appellations” – and that people should have a greater awareness of them. “I think people need to know that Burgundy is still accessible with some of the appellation  that are not so well known that investors are not looking out yet and investing into.” She

This Article was originally published on The Drink Business - Fine Wine

Similar Posts