The International Organization of Wine & Vine (OIV) is celebrating its 100th year in 2024. I like to think of the OIV as the United Nations of the wine world although its purpose is scientific and technical, not political. Membership includes most of the world’s most important wine-producing nations with the noteworthy exception of the United States.
To mark its first one hundred years, the OIV released a report last week on 100 years of evolution of the global wine and vine sector. The report’s perspective differs from most studies in that it is both global and long-term. I have selected three figures from the report that I think are useful to consider as the new wine year begins and we think about where wine is headed in the future.
#1 The Rise of the International Wine Trade
Wine was mainly multi-local (not really global) 100 years ago. Most French wine was sold in France. Ditto Spain, Italy, and most other places. Only about 10% of wine crossed a national border on its way from producer to consumer.
Now, as the figure above shows, international trade is a much more important factor in wine.
This Article was originally published on The Wine Economist
