It feels like every week that there’s a new collab launching in the food and beverage space. Whether it be a local brewery or a global restaurant chain, establishments are seeking new ways to catch the attention of regular customers and new audiences by teaming up with like-minded brands. Some partnerships marry seamlessly and are wildly successful, while others seem so bizarre and unappetizing that they flop. And sometimes, brands hit that perfect balance between unexpected and awesome that makes the product go completely viral and hit the e-commerce jackpot.
We decided to rank some memorable food and beverage collaborations on a scale of “What on Earth Were They Thinking?” to “Please Make This a Permanent Product.” Here are the 10 weirdest booze and food collabs in history.
The Most Vomit-Inducing: Hidden Valley x Whiskey and Rosemary Ranch Nog Credit: Hidden Valley
Eggnog is already a highly divisive holiday drink, so it’s a little baffling that Hidden Valley thought that adding a savory, herbaceous twist to the creamy drink would help win people over. But in 2021, the condiment company felt compelled to launch a holiday season collaboration with the mixology brand Whiskey and Rosemary: the RanchNog Kit. For $50, consumers could get their hands on RanchNog mix, two Hidden Valley glasses, a gold jigger, and a recipe card to help prepare the festive (and foul-sounding) cocktail.
Rating: 1/10
The Most Useless: Graza x Aura Bora NA Olive Oil Martini Credit: Aura Bora
This glorified sparkling water is a sign
