In 2023, drinkers really knew what they wanted. Espresso Martinis? Obviously. Chilled red wines? Already in the fridge. Everyone had their highly specific Martini specs down to a science and knew which allocated bottle of bourbon they were willing to splurge on. So what could possibly change in 2024?
While existing trends will continue to soar, we also expect some that have lain dormant to re-emerge. Is it possible for other coffee cocktails to take off beyond 2023’s beloved Espresso Martini? There’s one that we’re placing our bets on. Will TikTok trends finally drive cocktail bars to full-fledged influencer insanity? Chances are strong. Will the seemingly unstoppable rise of tequila come to a screeching halt? Not likely, but there’s one market that may be in for a rocky road.
Here are 10 drinks trends to look out for in 2024.
Even More Coffee Cocktails Credit: Alina – stock.adobe.com
The last few years have seen every spirits category clamber onto the Espresso Martini hype train. That train is still running full speed, with more bars and brands likely to offer other spiked coffee alternatives. The Carajillo is a great contender for the next build to take over menus and shelves, and it’s already gaining steam, as VinePair editor-in-chief Joanna Sciarrino discussed in a recent VinePair podcast episode. But don’t sleep on other classics like the Spanish Coffee, which could outshine its Irish cousin next year.
Embracing “In-Between” Wines Credit: Виктория Попова – stock.adobe.com
Rosé, orange, amber, light red — it feels